Japan Preschool Exchange (JPE), a cultural exchange programme, invites global families to experience daily life at real Japanese preschools—from snowy play to rice harvesting in nature-rich communities. Families can join for 1 to 3 weeks with no Japanese knowledge required. JPE partners with over 30 trusted preschools nationwide, supporting local sustainability and offering unforgettable experiences.
Since launching in 2021, JPE has welcomed over 1,000 participants, with 95% saying they would return. The programme has earned multiple government awards. Founded by CEO Masaya Yamamoto after staying with his daughter at a rural preschool in Hokkaido, JPE promotes cross-cultural learning and nature-connected childhoods.
To reach more families worldwide, JPE is launching an official promotion with PEPPA PIG, Hasbro’s beloved preschool brand. Families who register for the experience during the campaign (from 1st August, 2025 to 30th June, 2026) will receive a PEPPA PIG Welcome Digital Guide, which includes a variety of activity sheets for kids.
Embracing Peppa Pig’s ethos of inspiring kids’ confidence, the campaign invites families to jump in together and savour the precious early childhood years through real-life adventures in Japanese preschools.
JPE also welcomes school groups for educational trips, joining a global network of cultural exchange communities.
