Professor Ts Dr Ooi Keng Boon and Associate Professor Dr Garry Tan Wei Han from UCSI University were acknowledged as two of the Top 5 Malaysian Authors and high impact researchers for the topic “Technology Acceptance Model; Mobile Payment; UTAUT” 2015 – 2020, by Elsevier’s Scopus and Scival.
Apart from receiving the recognition, Professor Ooi has also been acknowledged as one of the World’s Top 10 Authors and high-impact researcher (ranked number 6) in the same area during the period of 2015 to 2020. The record showed that Dr Tan and Professor Ooi’s work has been cited more than 7 times globally as the quality of their work attracted citations from many readers.
The duo was pleased to receive the recognition as it denoted that their hard work over the years was important and relevant to scholars at the international level.
“Professionally, the recognition also suggests that our work on mobile payment has gained enough recognition among other academicians. Citation impact is an important criterion in the QS World University Rankings under the category ‘citation per faculty’ which carries a total weightage of 20 percent,” said Professor Ooi and Dr Tan.
“We aspire that, through this recognition, UCSI will be positioned and remembered as one of the major players in mobile payment research,” both added.
It is important to comprehend that in mobile payment research, low adoption rate and factors will affect the decisions made by consumers. It is also essential to understand that the availability of mobile devices does not translate to immediate mobile payment usage. However, in the social realm, the implications of these studies could contribute to job creation and revenue generation in Malaysia.
There are many benefits associated with mobile payment. These include convenient and quicker checkout during payment. Near Field Communication (NFC) mobile payment for example allows a transaction to be completed in a fraction of seconds by just tapping the mobile phone on a NFC reader. Additionally, as consumers do not need to carry physical monies to make payments, they lead to greater security.
While the Malaysian government has been putting efforts in promoting digital payments over the last few years, unfortunately mobile payment is still infrequently adopted as consumers still feel more comfortable using cash for purchases. As such, there is still a need to better understand how consumers behave as we gradually move towards a cashless society.
The advancement of mobile payment has transformed the conventional payment system. Nevertheless, many consumers do not adopt the new change regardless of its benefits, indicating that there is a need to understand their acceptance level.
Professor Ooi and Dr Tan confirmed that the findings of their papers could be generalised to other perspectives that include healthcare, shopping, government, transportation, marketing, tourism, learning, entertainment and others. This further underscores the validity and quality of their research in our modern world.