Rebranding of Marshall Cavendish Education

by | Mar 16, 2022 | News / Interviews | 0 comments

Photo Credit – Pixabay

As students and teachers adapt to a new world of education, MCE aims to simplify the way of learning in both physical and virtual classrooms.

Marshall Cavendish Education (MCE), a global education solutions provider for Pre-K to 12, today presents a new brand identity that aims to bring back the joy of learning by simplifying the learning experiences for educators and students.

COVID-19 has brought upon a whole new world of heightened expectations for educators and students to do more and better. With this brand refresh, MCE wants to make learning and teaching resources more approachable and accessible, suitable to be used in different geographical and language backgrounds.

“This is a crucial time for students and educators who are still adapting to changes imposed by the pandemic. We see schools worldwide have picked up new ways of teaching, and students have had to realign the way they learn.

With the new inspiriting brand identity, we want to continue creating quality learning and teaching content designed based on proven pedagogies, meet the needs of in-person and virtual learning, and more importantly, nurture the joy of learning in learners,” said Yeoh Cheng Poh, Head of Education, MCE.

Having been in the industry for over 60 years, and their resources used in over 85 countries, MCE has experienced waves of changes in education, influenced by the evolution of technology, and recently, the pandemic.

MCE’s website now displays a new and modern interface, with streamlined content – dedicated pages for educators and every education level, encompassing resources that are more distinguishable and insightful. The corporate logo has been updated with a more distinctive wordmark and a speech bubble-like form to represent MCE’s communication-centric approach.

MCE’s popular series such as the Marshall Cavendish Education Cambridge Primary and IGCSE™, and the My Pals are Here! series are complemented with lucid print and digital content suitable for blended learning. The learning materials from MCE are engaging and align with different curriculum frameworks such as those from the United Kingdom, United States of America, Singapore, Indonesia, Thailand, Philippines, and other local curricula.

The MCEduHub, launched in 2019 and adopted by schools globally, is a digital learning hub comprising streamlined learning and teaching materials, including programmes and courses for the development of students and educators. In alignment with the new brand identity, the MCEduHub logo and website also underwent a refresh to personalise the learning experience and make resources more accessible.

“As an educator, I continuously strive to keep my lesson plans interactive, fun, and more importantly, easy to understand. MCEduHub enables me to manage my classrooms virtually and personalise the way I teach each of my students. I can review their work individually and track progress live to identify improvement requirements. They also enjoy being able to take and review notes all on a single platform,” said Urish Wynton, Head of Department (Mathematics and Science), Wesley Methodist School Penang (International), Malaysia.

“Since using MCEduHub, I’ve observed that my students have significantly shown more interest in learning than before. I look forward to fully utilising the platform as we continue to evolve in the way we teach and learn digitally,” he added.

With the new brand identity, MCE will also be launching a CSR initiative this year where books will be donated to children in rural communities supported by World Vision International.

-PR Newswire

 

CALENDAR

December 2024
M T W T F S S
 1
2345678
9101112131415
16171819202122
23242526272829
3031  

LATEST POST

ADVERTISEMENT