The University of Malaya (UM), Malaysia’s premier academic institution, and the Branding Association of Malaysia (BAM), the nation’s leading branding organization, have signed a memorandum of understanding (MoU) to initiate a strategic partnership in branding education, talent development, and academic-industry cooperation.
The MoU signing ceremony took place on 1 July 2025 (Tuesday) at Bilik Court, University of Malaya, located next to Dewan Tunku Canselor. The MoU was signed by Professor Dr. Hasniza Zaman Huri, Deputy Vice-Chancellor (Academic and International) of UM, and Datin Winnie Loo, President of the Branding Association of Malaysia. The ceremony was witnessed by:
- Assoc. Prof. Ts. Dr. Sri Devi Ravana, Director of the Centre for Integral Learning (CITRA), University of Malaya
- Dr. Serrene Leong, Director of Industry Network & Professional Development, University of Malaya
- Michelle Hah, Deputy President of BAM
- Datuk Eric Chong, Past President of BAM
This MoU outlines key areas of collaboration:
- Joint programs and activities in areas of mutual interest
- Opportunities for course development and branding-related content
- Internship and employment pathways for students with BAM members
- Community engagement and co-branded initiatives
- Exchange of knowledge, research, and branding insights
In her opening remarks, Datin Winnie Loo stated:
“This collaboration is more than a ceremonial signing — it’s a meaningful commitment to bridge the gap between industry and academia. Branding is no longer a luxury; it is a necessity. Through this MoU, we hope to shape future-ready talents who understand the essence of impactful branding.”
Professor Dr. Hasniza Zaman Huri expressed her optimism about the academic-industry synergy:
“The University of Malaya is proud to partner with BAM. This MoU will enrich our academic offerings and prepare students to become adaptive, branding-savvy professionals. It reflects our ongoing effort to bring practical relevance into our academic ecosystem.”
While the MoU is non-binding, it serves as a foundational platform to explore long-term partnerships — especially in advancing branding innovation, cultivating industry-ready graduates, and co-developing thought leadership initiatives.
The event brought together academic leaders and branding practitioners, symbolizing a shared vision for a stronger, future-focused Malaysia.
Also in attendance were BAM executive committee members, including:
- Nicholas Gan, General Secretary
- Dato Jennifer Ong, Vice President
- Jeff Lai, Vice President
- Raymond Chong, Vice President
- Eden Yap, Vice President
- Tony Yeoh, Exco Member
- Evon Heng, Exco Member
- Julia Koh, Exco Member
- Jodness Tan, Exco Member